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Marriott: Q4 Corp. Travel Growth Set to Continue in '24

By Chris Davis / February 13, 2024 / Contact Reporter
Business Travel News on X

Marriott International's fourth-quarter business transient and group travel volume increased year over year, executives said Tuesday on an earnings call, and the company projects that trend to continue through 2024, at higher corporate rates.

Fourth-quarter systemwide business transient travel revenue per available room increased 7 percent year over year and 3 percent in the United States and Canada, Marriott president and CEO Anthony Capuano said. "Demand from small and medium-sized corporates remained robust, and while large corporates are still lagging, they continue to post volume increases," he said. Large corporate accounts' business transient volume increased quarter over quarter as well, he said.


Demand from small and medium-sized corporates remained robust, and while large corporates are still lagging, they continue to post volume increases."

Marriott Intl's Tony Capuano

The increased business transient revenue was driven in part by higher rates. Corporate rates in 2023 increased by a "high single-digit growth rate" year over year, CFO Leeny Oberg said, and the company projects "strong mid-single-digit rate growth in that segment in 2024."

Business transient travel represented 33 percent of systemwide Marriott room nights in the fourth quarter, Capuano said. 

Capuano added the company anticipated "continued improvement in business transient demand" in 2024, along with increased group bookings. Fourth-quarter group revenue increased 9 percent globally year over year and 7 percent in the U.S. and Canada.

Q4 Performance, 2024 Outlook

Marriott's systemwide fourth-quarter RevPAR increased 7.2 percent year over year to $126.06, and U.S. and Canada REVPAR increased 3.3 percent to $121.68. Global occupancy increased 2.6 percentage points to 67 percent and in the U.S. and Canada increased 0.2 percentage points to 66 percent. Systemwide average daily rate increased 3 percent to $180.69 and in the U.S. and Canada increased 3.1 percent to $184.28.

Total fourth-quarter revenue increased 3 percent year over year to nearly $6.1 billion, and net income increased 26 percent to $848 million.

Marriott projected a first-quarter global RevPAR increase of 4 percent to 5 percent year over year and a full-year increase of 3 percent to 5 percent.

The company's net rooms at the end of 2023 increased by about 81,300, about a 4.7 percent increase year over year. Marriott added about 17,500 rooms from its acquisition of the City Express brand. The company projected net room growth at 5.5 percent to 6 percent in 2024.

RELATED:Marriott Q3 performance

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