Serko Ready to Capitalize Off 'Foundations'Travel tech supplier Serko, along with its Zeno travel and expense platform, has been building a customer base both among large enterprise travel programs and, via its relationship with Booking.com for Business, SMEs. Serko co-founder and CEO Darrin Grafton spoke with BTN's Michael B. Baker about how Serko is making inroads... Keep Reading

Global Hotel Alliance, Now 20, Seeks Corporate NicheThe Global Hotel Alliance network of independent hotels, founded 20 years ago, in recent years has continues to grow, adding properties throughout the world and reaching a new peak in 2023 in bookings under its GHA Discovery loyalty program. GHA CEO Chris Hartley spoke with BTN about the state of the network, business travel... Keep Reading

CWT Focuses on Messaging Capabilities, ESG in Lead-Up to AcquisitionWith its looming acquisition by American Express Global Business Travel, CWT is maintaining a "business-as-usual" attitude in its operations and development. CWT chief customer officer Nick Vournakis spoke with BTN's Michael B. Baker about how CWT is preparing for the acquisition as well as its ongoing initiatives in AI,... Keep Reading

The Future of Meetings Value and EngagementBCD Meetings & Events rolled out a three-year strategic plan last month that centers around attendee experience, engagement and providing streamlined meetings processes and intelligence.... Keep Reading

BWH Focuses on Core Brand Foundation as Branches ProliferateBy Chris DavisBest Western parent BWH Hotels in recent years has launched several brands in an effort to expand the company's offerings throughout the levels of service tiers as well as throughout the world, CEO Larry Cuculic told BTN, but added the development market has pushed the company to focus on its core Best Western brands. Cuculic... Keep Reading
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