Rethinking Strategic MeetingsDirecting a strategic meetings management program in 2020 has been an exercise without precedent, as the COVID-19 pandemic all but shut down face-to-face meetings in many world regions. It’s a situation that even the most skilled and experienced practitioner couldn’t possibly have foreseen in designing and deploying an SMM program. Yet, practitioners have found that some of the core tenants of SMM — centralized events calendar, standardized, if not centralized contracts, duty of care and reporting — have proven invaluable as they navigated the rapid changes in 2020. Others identified opportunities to refine policies, practices, data, reporting and services.
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